DeSales Media is a media holding company, full-service agency, and technology provider for the Diocese of Brooklyn. In 2019, under new leadership prioritizing modernization and a digital-forward future, the marketing team set out to redesign the organization's corporate identity.

I explored several creative directions before landing on a typographic approach inspired by the stained glass windows found in churches. After multiple rounds of brainstorming and feedback with department heads and C-suite leaders, my logo concept was selected to move forward.

Over the following months, I developed the logo into a full brand system, building out assets for internal and external communications across both print and web. The scope included office stationery, presentation deck templates, an employee handbook, a company directory, digital banners, social media posts, email signatures, and out-of-home (OOH) advertising.